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Who we are
MoreLoved Care Ltd is the controller for personal information processed through this website and many of our care and business activities.
Legal And Privacy
How MoreLoved Care uses and protects personal information
MoreLoved Care handles personal information to respond to enquiries, assess and provide care, work with professionals, manage quality, recruit staff and meet legal and regulatory responsibilities. We use only the information needed for the relevant purpose.
Last reviewed: July 2026
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Registered office: Sovereign House, 184 Nottingham Road, Nottingham NG7 7BA.
Telephone: 0115 681 2514.
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Email: sharon@morelovedcare.co.uk. Mark data-protection enquiries for the Data Protection Lead.
Company number: 12932401.
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Information we may collect
Contact and identity information
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Names, addresses, telephone numbers, email addresses, dates of birth, relationship or representative details and identity evidence where required.
Care and health information
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Care needs, disability, physical or mental health, medication, communication, mobility, capacity, risks, professional involvement and safeguarding information where needed for assessment or care.
Referral and professional information
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Referrer identity, organisation, role, funding, assessments, requested support and professional correspondence.
Quality and safeguarding information
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Care records, incidents, complaints, compliments, feedback, allegations, investigations, audits and action plans.
Website and technical information
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IP address, device and security logs, consent preferences, page use and search information according to the cookie choices and security configuration.
Other business contacts
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Supplier, commissioner, community, media or professional contact information. Recruitment information is explained in the separate Recruitment Privacy Notice.
How we collect information
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Information may come from you, a family member or representative, a professional referrer, NHS or local-authority body, another provider, public authority, employee, website form, secure upload, telephone call, email, care system or other lawful source.
Why we use information
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Purposes include responding to enquiries; taking steps before a contract; assessing suitability; planning and providing care; medication and risk management; communication; safeguarding; complaints and incidents; invoicing and funding; quality assurance; CQC and commissioner requirements; legal claims; security; accessibility; recruitment; and improving website content.
Lawful bases
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Depending on the purpose, MoreLoved Care may rely on contract or steps before a contract, legal obligation, legitimate interests, vital interests, public task where applicable, or consent for genuinely optional uses. The lawful basis is determined for the activity; a website consent box is not used as the default basis for necessary care processing.
Special-category and criminal-offence information
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Health, disability and some other information receive additional protection. MoreLoved Care identifies an Article 9 condition, such as health or social-care provision, employment and social-protection law, substantial public interest, vital interests, legal claims or explicit consent where appropriate. Criminal-offence information is processed only where authorised by law and supported by appropriate safeguards.
Children’s information
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Where children or young people are involved, information is explained in an age-appropriate way and processed with regard to the child or young person’s rights, parental responsibility, competence, safeguarding and the purpose of the service.
Who we may share information with
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Information may be shared with authorised MoreLoved Care staff, care-system and technology providers, health and social-care professionals, local authorities, NHS bodies, commissioners, pharmacies, insurers, legal or professional advisers, regulators, safeguarding bodies, police, emergency services, auditors and others where necessary and lawful. We share the minimum relevant information.
Processors and international transfers
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Suppliers processing information for MoreLoved Care are assessed and contractually controlled. Where information is transferred outside the United Kingdom, an approved legal safeguard and transfer-risk assessment are used where required.
How long we keep information
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Information is retained according to its purpose, care and regulatory requirements, contract, safeguarding, complaint, employment, legal limitation and security needs. We use an approved retention schedule and securely delete or anonymise information when it is no longer required. You can ask for the retention criteria applying to your record.
Security
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Controls include access restrictions, authentication, encryption, secure systems, audit logs, supplier assessment, staff confidentiality, incident management, backup and secure disposal. No system can be guaranteed completely risk free; suspected breaches are investigated and notified where law requires.
Your rights
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Depending on the circumstances, you may have rights to be informed, access information, correct it, request erasure or restriction, object, receive portable information and challenge certain automated decisions. Some rights are limited where information must be retained or processed for care, safeguarding, legal or public-interest reasons.
Automated decisions
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MoreLoved Care does not use the public website to make solely automated decisions about care acceptance, mental capacity, clinical need or safeguarding. Technology may organise information, but appropriate staff review material decisions.
Marketing and testimonials
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Newsletter and marketing choices are separate from care enquiries. Testimonials, photographs and case studies require specific recorded permission for the agreed identity, content, channel and duration. Permission can be withdrawn for future use.
Complaints about information handling
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Contact the Data Protection Lead first so that we can review the concern. You also have the right to complain to the Information Commissioner’s Office. Current contact information is available on the ICO website.
Changes to this notice
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We update the notice when processing, suppliers, law or services change. The page should display the effective date and previous material changes where appropriate.
Clarifications
Can I ask what information MoreLoved Care holds about me?+
Yes. We may need to verify identity and clarify the scope before responding.
Can I ask for care records to be deleted?+
You can ask, but MoreLoved Care may need to retain records for care, safeguarding, regulatory, contractual or legal reasons.
Do I have to consent to necessary care processing?+
Not always. Necessary care processing may rely on contract, legal duties and health or social-care conditions rather than consent.
Can I withdraw marketing consent?+
Yes. Use the unsubscribe or preference route. This does not affect necessary service communications.
Will my information be sold?+
No. MoreLoved Care does not sell personal information.